LA Music Review | Art, stories and advice
By: Linn Holmstedt
Catchy yet heartbreaking!

Acclaimed British Singer James Arthur has done it again!
he is back with the title track of his new album โBitter Sweet Loveโ. Rising to fame after winning The X Factor in 2012,ย Arthur released his debut single โImpossibleโ to great success – making it the most successful winnerโs single in the history of the show. He followed this success by two successful studio albums, the latter of which provided his hit single โSay You Wonโt Let Goโ which broke the radio in 2016 and charted number 1 on the UK Singles Chart.
With his brand new single โBitter Sweet Loveโ James Arthur is now switching gears and diving into a new, funkier sound. In a tale of love and pain,ย Arthur explores the storm of emotions and games of being in a bittersweet situation-or-relationship. However, it is with a light feeling and such a 1975-esque sound – you cannot help but feel a little bit uplifted by the tune.
Start streaming “Bittersweet Love” here:
Massive props to James Arthur for writing such a strong title track, that really gets stuck in your head and stands out quite a bit from his previous catalog. The song was one of the first to be written and included in the process of creating this forthcoming album, alongside Steve Salomon, who cowrote the mega-hit released by Arthur in 2016.ย
Showcasing his great talents and admirable songwriting skills – James Arthur is back and proving once again that he is a force to be reckoned with.
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